Harley-Davidson Motor Company (NYSE:
HOG) is an American manufacturer of motorcycles based in Milwaukee, Wisconsin. The company emphasizes heavyweight (over 750 cc) bikes designed for cruising on the highway. Harley-Davidson motorcycles (popularly known as "Harleys") have a distinctive design and exhaust note, and are especially noted for the tradition of heavy customization that gave rise to the chopper-style of motorcycle.
Harley-Davidson attracts a loyal brand community, with licensing of the Harley-Davidson logo accounting for almost 5% of the company's net revenue ($41 million in 2004).
The Motor Company supplies many American police forces with their motorcycle fleets.
The Buell Motorcycle Company became a wholly-owned subsidiary of Harley-Davidson in 2003, the same year that the Motor Company celebrated its 100th birthday.